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The vision behind the campaign was to create the first statewide awareness and education campaign designed specifically to address dating violence among students on Virginia’s college and university campuses.Funding and key players With the generous support of the Verizon Foundation, the Action Alliance hired a public relations team, Noah Scalin of ALR Design in Richmond, VA and Margot Friedman of Dupont Circle Communications in Washington, D.
Focus groups were used to identify college students’ feelings about and experiences with dating violence and to test messages and images of the posters.
Pre/post surveys were used to evaluate college students’ reaction to the campaign during the campaign pilot.
The content and design of each poster has been reviewed and vetted by multiple focus groups of college students before being finalized.
The Campus Planning Guide was developed with the help and input from focus groups of college resident advisors, residence life staff, college counseling center staff, and Title IX coordinators, and is revised annually, based on campus evaluations.
The Campaign's "Series A" posters represent the original series of Red Flag Campaign posters; the models were intentionally chosen to reflect racial and ethnic diversity.
Upon receiving requests from campaign partners in Historically Black Colleges and Universities (HBCUs) for a range of models to reflect HBCU student demographics Twenty Red Flag Campaign Partner Campuses provide written evaluations of the campaign and its components every year.The Campaign’s evaluative component has been featured in an article highlighting promising practices in evaluating public awareness campaigns History and purpose of the campaign In the Fall of 2005, the Virginia Sexual & Domestic Violence Action Alliance submitted a proposal to the Verizon Foundation to forge a multi-year partnership on an exciting new project: the Commonwealth Campus Campaign.“THE ROLLING STONE ARTICLE PUT OUR UNIVERSITY IN THE SPOTLIGHT, and we are using this moment of national attention to provide strong leadership in the long-running effort to improve student safety on America’s college campuses,” Teresa Sullivan said in a Jan. “All colleges, the military and many workplaces face issues of sexual violence.But we have been put in a leadership position, and we will lead.” The following timeline tracks national and legal developments related to sexual assaults on college campuses, recaps UVA’s responses to the The National Institute of Justice reports: “The often-quoted statistic that one in four American college women will be raped during her college years is not supported by the scientific evidence.Nonetheless, several studies indicate that a substantial proportion of female students—between 18 and 20 percent—experience rape or some other form of sexual assault during their college years.” The National Institute on Alcohol Abuse and Alcoholism reports: “Conservative estimates of sexual assault prevalence suggest that 25 percent of American women have experienced sexual assault, including rape.Approximately one-half of those cases involve alcohol consumption by the perpetrator, victim, or both.” A 2009 study by National Center for the Prosecution of Violence Against Women states that when “methodologically rigorous research has been conducted, estimates for the percentage of false reports [of sexual assault] begin to converge around 2 percent to 8 percent.” According to the 2014 Department of Justice report “Rape and Sexual Assault Among College-Age Females, 1995-2013,” 80% of student rape and assault victimizations were not reported to police, and 1 in 5 stated a fear of reprisal.