Without getting too entangled in semantics, Elite Singles resident psychologist, Salama Marine, is quick to discuss this point.

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Nevertheless, it somehow seems precarious to start explaining away the genuine rise in older women dating younger men by skimming off examples from LA’s amorous glitterati.

What’s more, the way in which news outlets around the world, included, represented the issue is perhaps more telling of the way older women are perceived by society.

First off, the very word ‘cougar’ is most certainly moot.

There’s been an enormous amount of media coverage centred on older women dating younger men over the last decade.

However, what’s actually going on underneath the pop-style commentary and tabloid tales of ‘cougars’ and their ‘cubs’?

In search of clarity, we set out on a mission to look beyond the loaded monikers and dubious hype surrounding older woman/younger man relationships.Why is it still such a sensational topic and what are the perks (and pitfalls) of entering into partnership where age knows no bounds?And, of course, if you fancy joining the older women dating younger with Elite Singles, click on the banner below and take our unique personality test today!famously proclaimed 2009 as the year of the cougar.The now well-known term wasn’t a reference to the Chinese calendar; rather, it was a bordering-on-crass idiom coined to define 40-plus women with a predilection for younger gentlemen.Although the US-based magazine reasoned that the cougar-craze was a fad destined for cultural oblivion, the article offered up an intriguing explanation for the newfound popularity of older woman/younger man relationships.