It’s a subject that I have talked about before: the idea that all women love assholes and that this is programmed into them genetically; after all, assholes are often more “alpha” than the Nice Guys who complain about them, therefore it is their inevitable destiny to fall for them… Therefore the key to being more attractive is to be “bad”.

We all remember the Queen Bee at the top of the high-school pecking order; the most popular girl in school, enforcing her will through manipulation and cruelty. Well, it turns out that three personality traits known as the “dark triad” are actually associated with being able to enhance a person’s physical attractiveness.

Similarly, it seemed as though the douchiest of jocks were inevitably the Big Men on Campus. Scientists have known for a while that narcissism – for example – actually has direct correlation with initial popularity.

In fact, a study conducted in 2010 by Mitja Back and Boris Egloff of Johannes Gutenberg-University of Mainz found that – upon first meeting them – people thought that narcissistic individuals were “flashier”, “more confident” and more immediately likable.

What made things interesting is a new study, conducted in 2012 by Nick Holtzman and Michael Strube of Washington University in St.

Louis found that individuals whose personality types conformed to the dark triad were perceived as being To test this idea, Holtzman and Strube invited 111 college students to participate in a study.

The students – more women than men – were photographed in their usual clothes, then given grey, featureless sweatsuits to change into.

Anyone wearing make-up was asked to remove it while anyone with long hair was asked to pull it into a ponytail.

If there is one thing that men, especially nerdy, geekier men – men more prone to be Nice Guys and White Knights – will complain about when it comes to their dating problems, it’s that women don’t like “nice” men.

No, frustrating the millions of men who heard “I wish I could meet a nice guy like you” and took it too much to heart is the way that the “bad boy” seems to win women’s hearts and loins.